Our LEADERSHIP TEAM
TOM RUSLING
Founder, Managing Director
Tom’s 15 years of professional digital marketing experience include roles as a marketing director (SkyAuction.com), consultant, and digital agency executive. Tom built and led agency search marketing service teams for Matomy Media Group, as well as a five-year tenure as EVP of Agency Operations at iAcquire, where he led a small digital marketing upstart into an award-winning ninety member content marketing agency. An award-winning scholar-athlete, Tom holds a BA in German Literature from Colgate University and an MBA in strategy and finance from the University of Rochester Simon School of Business, where he also served concurrently as the varsity men’s tennis assistant coach.
JOHN CARCUTT
VP of Strategy
John is an SEO industry veteran and recognized thought leader with 15+ years of expertise in both agency and in-house search engine optimization. He is a regular speaker and teacher at the top national SEO and Social Media marketing conferences including SES, SMX, PubCon, and is a published author on the topic of SEO in iMedia, Search Engine Journal, and WebProNews. As an original pioneer of modern search optimization, John co-hosts one of the most popular search related radio shows online: the SEO 101 show at webmasterradio.fm.
His digital marketing, search and social media experience ranges from the largest Fortune 50 companies to local small businesses, and includes clients like Turner Broadcasting, The Miami Herald, Discover, Sandals & Beaches Resorts, Cotton Inc., The Metropolitan Museum of Art, and The University of Alabama.
Working with large media giant Advance Publications, John directed the SEO and Social media efforts for their entire local media operation including 25 newspapers and 11 Major local News websites such as NJ.com, AL.com, NOLA.com, and Cleveland.com.