SEO Technical Content Audit from Reflexive
Maximizing the effectiveness of your content through technical analysis and precision.
Technical content audit, page template analysis and site indexation analysis powered by AUDIENCEKEY.
You’ve got great content, but it’s not producing results. Why? Is your site technically sound and effectively reaching your audience? Are there technical issues that prevent your content from reaching your audience?
What is a Technical Content Audit?
Sitewide analysis checks for content uniqueness (versus duplicate content), missing elements, or suboptimal implementation regarding:
- Title Tags
- Meta Descriptions
- H1 Text
- Image Optimization
What Does Page Template Analysis Include?
We inspect your site’s core page templates for:
- Proper use of header text formatting
- Schema and structured data markup utilization
- Internal linking elements
Why Do an Indexation Analysis?
Using an advanced SEO site crawling tool, we investigate every nook and cranny that’s under your domain, looking for:
- Indexation benchmarking
- Duplicate content checker
- Sitemap formatting (XML and HTML sitemaps)
- Server configuration
- Internal linking redirects, broken links
Key content audit deliverables
Duplicate Content Analysis
Identify and eliminate duplicate content
Our technical content analysis identifies content on your website that is duplicated from other sources, either on your own site or external sites. While some duplicate content is to be expected, it can confuse search engines and can negatively impact your website’s search engine rankings. We check duplicate content in website analyses and present a strategy to significantly reduce and/or eliminate it to ensure your website is seen as an authoritative source.
Optimize Your Metadata for Better Search Results
Our metadata checker assesses the quality and readability of your metadata, as well as how well it aligns with your business goals and the search intent of your audience. Metadata that follows SEO best practices can help search engines understand the content on your website and improve your website’s rankings.
Internal Link Audit
Improve navigation and boost SERPs
What are internal links? They’re connections of your website’s pages to each other. Our internal link audit identifies opportunities for improvement. We deliver an internal linking strategy to help users and search engines navigate your website and understand the relationships between your pages. By building your internal linking structure, we can help to improve the user experience on your website and boost your search engine rankings.
Content Audit Summary
A comprehensive summary of our findings and recommendations
At the end of the audit process, we deliver a summary document and spreadsheet workbook outlining findings and providing guidance on areas for improvement. We review audit results over a video call (or in person, if you’re in the Phoenix area).
Why Reflexive for Your Technical Content Audits?
Our team of experienced SEO experts will conduct a thorough content technical audit to identify any issues that may be holding your content back from reaching its full potential. By choosing Reflexive, you can trust that we will provide actionable recommendations to help improve your content and drive more organic traffic to your site.
Reflexive SEO Services
Boost your online presence and search engine rankings with the expertise of Reflexive. Our services include:
Technical SEO Services
Lead Generation SEO
Technical Content Audit
Off-Page Authority Building
Content StrategyBacked by Superior Technology
Using our proprietary platform Audience Key, we convert your content strategy into a roadmap for your website. Audience Key is one of our content audit tools that simplifies keyword mapping and content optimization and offers incredible tracking and reporting at page, campaign and project levels.
Frequently Asked Questions
What is the purpose of a content audit?
A content audit uncovers how well your content production has stayed on course with your content strategy. By digging deep into the data, a content audit can reveal what’s working well and what’s not working well. At a bare minimum, you should conduct a content audit annual; as a best practice, conduct a quarterly content audit by an outside agency.
Why does my content need to be unique and not duplicated across my site (or external sites)?
Having unique content can improve credibility and user experience, and can benefit search engine rankings. Using duplicate content can lead to search engines ignoring your website; in extremes, duplicate content results in penalties from search engines. Additionally, duplicate content isn’t a good user experience, and it causes issues with content scraping and copyright infringement.
How do metadata and SEO relate?
Metadata is important for SEO because it helps search engines understand the content and context of your pages, which can influence your rankings. It also helps make a page more attractive to users in search results by providing them with accurate and easy-to-read information about the content on the pages.
What is an internal link?
The definition of an internal link is a connector from one page of a website to another. Here is an example: Reflexive contact page. It’s considered “internal” because when you click the hyperlinked text (Reflexive contact page), you’ll leave this page and go to our contact page!
I’ve heard about schema markup, but how does it help search engines find my website?
Incorporating schema markup can benefit search engine optimization efforts by providing more accurate information for search results, potentially leading to higher visibility and increased success. Adding schema markup to a website can also increase the chances of being featured in rich results or as a snippet in search engine results pages (SERPs). Examples of schema markup include product information, such as prices, availability, and specifications, as well as local business information, such as location, hours, and services offered.
Does internal linking help SEO?
Indirectly, internal links within your website communicate important information about your subject matter expertise to search engines, including Google. It also helps guide your visitors through your site. So, yes, internal linking benefits SEO because they communicate information about your entire website.