DIGITAL MARKETING GROWTH ADVISORY
Whether your business is preparing for a capital raise, building an exit strategy, or simply looking for outside expertise to help put in place the best people, processes and strategic plan… we can help.
Led personally by the leadership at Reflexive, we work with executive teams to build confidence and clarity of the path forward. While each engagement is bespoke and tailored around an organization’s particular needs and situation, our approach typically incorporates the following framework:
Intake & Discovery
- Audit of existing digital marketing channels
- Spend allocation
- Setup and channel management approach
- Technology and tools utilized
- Operational team structure
- Audit of tracking, cross channel attribution, and reporting configuration
- Addressable market study for search (organic and paid)
- Benchmarking of current coverage vis a vis the addressable market
- Comparison against top key competitors
Efficiency and Best Practices
- Assessment of channel ecosystem – assist vs. last click contribution
- Recommendations on data engineering and performance reporting evolution
- Evaluation of current channel service providers both internal and external (where applicable)
- Counsel on instituting best practices (by channel and omnichannel)
- Technology and tools adoption opportunities
Sustainable Diversified Growth Planning
- Identify areas of best growth and channel diversification
- Counsel on appropriate media spend allocation across channels
- Growth opportunity forecasting
- Team Growth (internal and external)
To learn more, send an email to CONTACT [at] REFLEXIVE.IO or feel free to book meeting with our leadership: